Client project Manufacturing and commerce

Rinkal Fragrance

A storefront and an order desk for an incense manufacturer in Rajkot. Retail orders, bulk quotations and private-label projects are handled in one system.

Client: Rinkal Fragrance, Rajkot, Gujarat
Our role: Website design and development, online ordering, admin and operations system
Platform: Responsive web, storefront and admin
Year: 2026

Storefront · Home

01 Overview

A manufacturer with three kinds of buyer.

Rinkal Fragrance has been making incense in Rajkot since 1993: bamboo agarbatti, bamboo-less incense sticks, dhoop sticks and dhoop cones. It sells its own range, supplies shops and distributors in bulk, and manufactures incense for other brands under their own labels.

We designed and built the public website and the admin system behind it, so that each kind of order follows its own path and ends up in the same place.

Product range on the Rinkal Fragrance homepage: bamboo agarbatti, dhoop sticks, dhoop cones and masala agarbatti — The range on the homepage: bamboo agarbatti, dhoop sticks, dhoop cones and masala agarbatti.

02 The challenge

One catalogue, three ways to buy.

A retail customer wants a price and a checkout. A shop owner wants trade pricing on 100 kg of stock. A brand wants to know whether Rinkal can make its fragrance, in its packaging, at its quantity.

Sending all three to a single contact form would lose the detail each one needs. Splitting them across separate tools would split the customer record and the order history. The site had to serve each buyer properly while giving the team one place to work from.

03 Approach

Give each buyer a path, and the team one desk.

01
Retail buyers
Browse the range, see the price, add to cart and pay online, by UPI or by bank transfer. Every order gets a number, a status page and an invoice.
02
Shops and distributors
Every product shows its bulk minimum order. Buyers build a quote list across products and send it as one request for trade pricing.
03
Brands
A private-label page explains how Rinkal manufactures under another brand’s name and collects a structured brief: fragrance, stick type, quantity, packaging, label requirements and reference artwork.
04
The Rinkal team
All three arrive in one admin, where each inquiry has an owner and a follow-up date and becomes a quotation, an order or a production project.

04 The website

A storefront that routes each buyer.

The homepage leads with what Rinkal makes and the three ways to work with them. From there, the catalogue filters by product type and fragrance, and every product page carries both a retail and a bulk route.

The visual direction draws on the product itself: warm paper tones, a classical serif and photography of the incense in the lead. It reads as an established manufacturer rather than a generic marketplace.

Homepage section offering three ways to buy: own range, bulk and wholesale, and private label — The homepage offers three ways to buy before it shows a single product.

Rinkal Fragrance catalogue with category filters, search and products showing price or bulk minimum order — The catalogue shows a price where one exists, and a bulk minimum order on every product.

Product page for rose agarbatti sticks with add to cart, add to quote list and request a quotation — Each product page offers a retail purchase, a quote request and a route into private label.

Private label and contract manufacturing page inviting brands to share a brief — Private label has its own page and brief, written for brands rather than shoppers.

05 Ordering

Checkout with a clear order trail.

Retail orders can be paid online, by UPI or by bank transfer, with the order number as the payment reference. Customers follow each order from pending payment through confirmation, processing, packing and dispatch to delivery, and can download an invoice or request a cancellation from the same page.

Shopping cart with an order summary and proceed to checkout — Cart and order summary.

Order confirmation with six status steps from pending payment to delivered and bank transfer instructions — After checkout, each order has its own page with six status steps and payment instructions.

06 The admin

The order desk behind the website.

Every wholesale, private-label and general inquiry gets a reference number, a status and an owner. When it is ready, the team builds a quotation from it, sends it as a PDF, revises it as a new version if needed and converts the accepted version into an order.

Retail customers, trade buyers and private-label clients share one customer list. Products, categories and inventory, website content, staff roles, settings and an audit log sit in the same admin.

Rinkal Fragrance admin dashboard with revenue, open inquiries, quotations awaiting reply, stock alerts and recent activity — The dashboard opens on what needs attention: follow-ups due, payments awaited, orders to fulfil and stock running low.

Admin inquiries list with reference numbers, inquiry type, status, assignee and follow-up date — Inquiries by type and status, each with an owner and a follow-up date.

Versioned quotation with line items, GST, payment terms, PDF export and convert to order — Quotations are versioned, totals are calculated on the server and each version can be sent as a PDF.

Admin reports with revenue, average order, inquiry conversion, sales by day and product performance — Reports cover revenue, average order, refunds, inquiry conversion and product performance, with CSV exports.

07 Private label

Private label, tracked stage by stage.

An accepted private-label quotation becomes a project. It moves through requirement review, artwork and label design, sampling, specification approval, production, quality check, packing and dispatch, each with a date and notes.

The approved specification stays attached to the project, covering products, fragrances, stick type, packaging, label and quantity, so production works from what the client signed off.

Private label project with manufacturing stages from requirement review to dispatch and the approved specification — A private-label project with its manufacturing stages and the approved specification beside them.

08 What was delivered

One system for the whole order book.

Rinkal Fragrance now has a website that speaks to retail customers, trade buyers and brands, and an admin where the team takes every request from first inquiry to quotation, order or production run.

Admin screenshots on this page show demonstration data.

Deliverables

Website design and development: home, catalogue, product, wholesale, private label, about and contact pages
Cart, checkout, order status pages and invoices
Quote list, bulk quotation requests and private-label brief
Admin for inquiries, versioned quotations, orders and customers
Private-label project tracking with manufacturing stages
Catalogue, inventory, reports, staff roles and audit log

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